Guy Kawasaki is an entrepreneur. He is the founding partner at Garage and co-founder of Alltop (ultimate online magazine rack) as well as a husband, father, author, speaker, and hockey addict. He’s also written ten books. His latest is Enchantment: The Art of Changing Hearts, Minds, and Actions. You can read about his other nine books, including Art of the Start, here.

If you’d like to stay on top of his writing, the best places are the American Express Open Forum and on Twitter.

How do you remove friction so clients want to buy?

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